I Tried the Top Viral Beauty Products of the Year — Here Are the Ones That Are Actually Worth It

Every year, beauty lovers race to try the latest viral products, some are life-changing, others leave you wondering what all the hype was about. 

In 2025, I put the most talked-about skincare and beauty favorites to the test. After months of daily use, here’s my honest take on what actually works,  and what makes them worth adding to your routine.

*This post contains affiliate links. That means I may earn a small commission, at no extra cost to you, if you decide to make a purchase through one of the links in this article. I only recommend products I have personally tested, genuinely love, and believe will bring value to you. Thank you for supporting my content!

1. Beauty of Joseon Revive Eye Serum

If you’re looking for a multitasking eye product that smooths, hydrates, and targets early signs of aging, this one deserves the hype. Formulated with ginseng extract and retinal, it helps firm the delicate under-eye area, reduce the appearance of fine lines, and boost elasticity, all while delivering rich moisture without irritation.

✨ My experience: Daily use under makeup and at night left my under-eyes brighter and more resilient. Retinal is a gentler vitamin A derivative that works overtime on texture without harsh flaking.

👉 Try it now on YesStyle: Beauty of Joseon Revive Eye Serum, a great anti-ageing eye essential.

2. VT Cosmetics Cica Reedle Shot 100

Next on my list is the VT Cosmetics Cica Reedle Shot 100, an essence/ampoule that went viral for its skin-soothing power. Centered around cica (centella asiatica), it’s made for sensitive, stressed, or inflamed skin.

✨ My experience: After a couple of weeks, my redness calmed, and skin felt more even. Some people report that it can be strong for very sensitive skin, so it’s best paired with gentle hydrating steps. 

👉 Score yours on YesStyle: VT cosmetics Cica Reedle Shot 100, perfect for calming and strengthening your skin barrier.

3. Round Lab Birch Juice Moisturizing Sunscreen SPF 50

Sunscreen is non-negotiable, and this Korean favorite proved to be one of the best daily sunscreens I’ve used. Lightweight, hydrating, and non-chalky, it blends seamlessly and plays well under makeup. It’s formulated with birch juice, a hydrating, antioxidant-rich ingredient known in K-Beauty for soothing and moisture-boosting benefits. 

✨ My experience: No white cast, no heaviness, just all-day SPF protection with a glow-enhancing finish.

👉 Get it at YesStyle: Round Lab Birch Juice Moisturizing Sunscreen SPF 50, sun care that feels like skincare.

4. Laneige Lip Sleeping Mask

This cult classic earned its spot as one of the most talked-about lip products of the year, and for good reason. With a rich, buttery texture that melts onto lips overnight, it helps repair dryness and leaves lips feeling cushioned and soft by morning.

✨ My experience: Overnight hydration that actually lasts into the next day, perfect for winter and dry climates alike. It also doubles as a super-hydrating lip balm in a pinch. 

👉 Find yours on YesStyle: Laneige Lip Sleeping Mask, beauty sleep for your lips.

5. Medicube – Collagen Night Wrapping Mask

Finally, my nighttime MVP: the Medicube Collagen Night Wrapping Mask. If your skin feels dull, dehydrated, or tired by the end of the day, this mask nourishes and seals in moisture while you sleep.

✨ My experience: After several uses, my complexion looked plumper, smoother, and more rested. Collagen-infused formulas help improve elasticity and surface appearance, especially great for mature or dry skin. 

👉 Shop it on YesStyle: medicube – Collagen Night Wrapping Mask, wake up to renewed skin every morning.

Honorable Mentions (for future tries)

While I focused on the above five, there were plenty of other contenders this year, from viral serums to trending toners. Some deliver subtle results, others didn’t impress as much in my routine, but that’s the beauty of beauty experimentation. Check out my Instagram @sweetpassions0 for more skincare reviews and recommendations. 

My Final Verdict: Worth the Hype?

 

All five products stood out in their categories, from daily protection and corrective care to overnight repair. Whether you’re building a minimalist routine or layering for maximum results, these viral favorites deserve a spot on your shelf (and in your cart).

Beauty Buyer Tips Before You Click “Add to Cart”

✅ Patch-test new products for 3–5 days before full-face application.

✅ Layer hydrating products (essences, serums) before sunscreens and heavier creams.

✅ For active ingredients like retinal and cica, start slow to avoid irritation.

Ready to shop the best beauty trends of the year? Click through each YesStyle link above and discover your new holy-grail products. Your most radiant skin yet is just around the corner!