User-generated content (UGC) is one of those terms that flud the internet in the last few years. The massive popularity of Influencer Marketing has now transferred to UGC creation.
So what is it exactly?
UGC is a type of content created by a consumer of a specific product or service. The biggest difference between Influencer Marketing and UGC is that the content is posted on the brand’s social media channels. You might heard how “anyone can be a UGC creator” and how “you don’t need any followers” to do so and I’m going to be frank from the start as I’ve been trying to be a UGC creator for over a year, and say that this is not the complete truth.
User-generated content (UGC) is one of those terms that flud the internet in the last few years. The massive popularity of Influencer Marketing has now transferred to UGC creation.
So what is it exactly?
UGC is a type of content created by a consumer of a specific product or service. The biggest difference between Influencer Marketing and UGC is that the content is posted on the brand’s social media channels. You might heard how “anyone can be a UGC creator” and how “you don’t need any followers” to do so and I’m going to be frank from the start as I’ve been trying to be a UGC creator for over a year, and say that this is not the complete truth.
